The feeling of scepticism was palpable, according to one of the editors the Waldorf hotel in New York one September day in 2008. Victoria Beckham was about to launch her first collection and the world’s fashion press had prepared themselves for a celebrity vanity project from a former pop star with no formal training, whose personal style had, until recently, been notable for skimpy clothing and fake tan.
But Beckham’s collection of 10 dresses, shown in this low-key way was, says Sarah Bailey, editor of Red who was then deputy editor of US Harper’s Bazaar, “an extraordinary presentation, [and she] was very sweetly nervous and humble. She talked through this collection of dresses with such incredible conviction and you could almost feel hearts and minds being melted as we were sitting there. The progress from there has been meticulous and impressive.”
Those first reviews were glowing, but couldn’t contain their surprise. “The woman formerly known as Posh Spice has launched a dress collection, and, believe it or not, it’s one of the hottest things going in New York this week,” said Vogue, while the Times said: “In fact – and I can’t quite believe I’m writing this – it was a very impressive, accomplished collection, with not a single dud.”
Since then Beckham has been embraced by the hard-to-impress fashion world. Reviews for her latest collection were overwhelmingly positive. “Victoria Beckham surfed into the big league with a colourful, classy and adult collection,” wrote Suzy Menkes in Vogue. “It eradicated once and for all the Spice Girl tag – or any idea that she is not a full-on designer.”
REF: http://www.theguardian.com/fashion/2015/nov/20/posh-to-classy-how-victoria-beckham-won-over-fashion-world
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